The Digital Tool Kit: Social Media

Establishing a social media presence can be confusing, but making the most out of your profiles can have a positive impact on your success! Here’s our top ten most important things to know if you are posting on socials.

1. Acquire Your Name It is always best if you can use your own name as your handle. If it’s consistent across all social media platforms, it will be easier for fans and industry professionals to find you. If your name is not available, something close is also fine .. or even something fun. Can’t get your name, try something like @itsMarySmith or @RealMarySmith.

2. Follow Relevant Groups When setting up your social media profiles, make sure to search for relevant groups and individuals relevant to your field. This will ensure that you stay current and up to date with upcoming projects and opportunities. By following, you may also pique their interest in your own profile and open up networking opportunities.

3. Use Your Headshot Most social media profiles use a profile picture. Use your headshot for each as a way to establish consistency and recognizability among those who may search for you.

4. Schedule Your Posts Once again, consistency is key! By scheduling and planning your social media posts you increase the likelihood that your followers and fans will engage with your content. Need help with that? We can help .. just holler!

5. Use Hashtags When you use relevant hashtags on your posts, you open the opportunity for individuals who don’t follow you yet to see your content. This increases the likelihood of getting new followers each time you post. Reach out to us for help narrowing down which hashtags may be best for you!

6. Engage with Others Commenting and liking other people’s posts may boost your social visibility. Be careful to keep comments relevant and professional!

7. Connect Socials to Website Using your website as the main hub for your internet presence allows fans and industry professionals to have access to all of your socials through a single platform. Contact us today to see how we can incorporate your socials within your website!

8. Write a Bio Make sure your social media bios provide a consistent and comprehensive run down of who you are! Often, a bio is a potential follower’s first impression. It is good to list credits as well as personal information, so other users know what to expect when they follow you!

9. Be Yourself Include personal posts and information through your social media posts so your followers get a sense of who you are outside of your career! While it is important to maintain professionality, it doesn’t hurt to use your socials so show off your personality as well!

10. Be Safe! It is critical to stay safe while using social media. Never purchase followers or respond to individuals that you don’t know. Make sure you are monitoring the comments on your posts and be sure to remove any spam or inappropriate content. Be responsible with the information you put on the internet. As always, reach out to us here at Stage Door Designs if you have any questions!

PRO TIP FOR PARENTS
Be sure the bio on any social mentions that the social channel is “parent monitored”