Spring Cleaning 101

Apr 16

Just like your home or office, your website and marketing materials need a seasonal refresh.

Over time, things get cluttered, outdated, or just plain stale. Let’s take advantage of spring’s energy to polish your brand and make sure everything is working as hard as it should!

Here’s a checklist to help you spring clean your marketing materials:

🧹 1. Audit Your Website, Resume, and Profile Content

Take a walk through your materials with fresh eyes. Look for:

Outdated event listings, product info, photos, and media
Broken links or missing images
Content that no longer aligns with your brand, voice, or career goals

Updating your content and removing broken lists will also improve your SEO visibility!

🌸 2. Refresh Your Visuals

Design trends evolve, and your branding should too. Assess your:

Website graphics and color scheme
Logo quality and resolution
Social media profile images and headers
Email newsletter templates

Consistency is key! Your visual identity should feel unified across all channels from your website to your socials and even your email signature!

🌼 3. Reconnect With Your Audience

Once you’ve refreshed your materials, use the moment to boost visibility:

Send out a “Spring Update” newsletter and blog post
Share your new look on social media - encourage traffic to your site
Make sure your site and socials are linked! Add your web address to your social bios and email signature

Let your audience know you’re evolving and that you're thinking of them! Make it easy to find you and stay connected.