Stage Door is a Constant Contact Partner!
If you are an artist, then you know about the importance of staying connected to your fanbase. There are countless ways to do so nowadays, with technology and social media making it easier than ever. A great way to keep your fans and industry connections in the loop is to update them on current projects, as well as what you’ve been up to. Websites and social media are very effective when wanting to promote yourself, but have you ever thought about a newsletter?
The team at Stage Door Designs are now Certified Constant Contact (CC) partners. What does that mean? It means we’ve gone through the training and the testing to know how to use all aspects of the tool to your best advantage. CC started as a comprehensive email service but over time added tools that help their partners deliver full scale marketing services to their client base. For years, Stage Door Designs has used CC as its main email marketing tool. Now we want to help you use it too!
Let’s highlight some of the ways that a branded newsletter through CC can grow and engage your following.
EMAIL
Although we have incorporated a social-forward marketing strategy in recent years, it’s important to remember that email still has a significant audience. Make sure you are communicating with your followers on all fronts, and don’t forget email! Once your name lands in their inbox, make sure that your message catches their eye and encourages them to open and read! Interesting and catchy subject lines are one way to do that. Beautiful templates that match your brand will send a clear message that will keep your followers up to date on all the latest news.
SPEAKING OF BRANDING
All kinds of businesses have brands. When we hear the word ‘brand’, it makes us think of some of the big ones. We’ll bet you can ID Apple and Amazon just by looking at their logo. Ask yourself, what is YOUR personal brand? Your brand tells your viewers who you are and becomes a recognizable symbol of you! If you are already using a logo and color scheme, it should match your newsletter and social. A stronger brand presence will garner a stronger audience, so keeping your website, emails and socials consistent with each other provides a professional look and will leave a lasting impression After all, you ARE a business! Let’s make sure everyone knows it.
NEWSLETTERS
These are super helpful ways to promote your brand. Link your socials and your website to your newsletter for easy access. Followers buy tickets … the more you have, the more interesting you are to casting and producers. When they cast you, your followers will want to see you. Simple as that! Does that seem overwhelming? We bet it does … but with the right tools, a consistent strategy and a great partner, it can be super simple.
LET’S GET STARTED
As Constant Contact partners, Stage Door Designs can guide you through all of this. We’ll help you gather names, upload your contact lists, develop your brand and create your communication strategy. And, because you are one of our favorites, we’ll share our partner discount with you! Click HERE to start free or email ellen@stagedoordesigns.com for a free consultation about these services!
